Business & Growth Track

Overview

Whether you're starting out or starting over, the Business & Growth track equips you with the strategy, marketing, sales, and operations skills that companies and organizations are actively hiring for — right now.

From market research to project management, from advertising sales to event coordination, every role in this track shares one throughline: the ability to move the work forward and know the technology you need to deploy for efficiency and to manage hybrid teams.

What You'll Be Trained For

Graduates of this track are eligible for job placement in the following roles:

Sales & Development

Advertising Sales Agent
median $61,270/yr
Account Executive
median $84,210/yr

Marketing

Market Research Analyst
median $74,680/yr
Content Strategist
median $74,800/yr
Growth & Lifecycle Marketer
median $112,400/yr

Business Operations

Project Management Specialist
median $95,370/yr
Meeting, Convention & Event Planner
median $62,480/yr
Desktop Publisher
median $49,450/yr
Data Entry Keyer
median $38,040/yr

Salary data sourced from U.S. Bureau of Labor Statistics and LinkedIn Talent Insights 2025.

Why This Track, Why Now

Business operations, project management, and marketing roles remain the connective tissue of every growth-stage organization. Marketing managers, growth analysts, and partnership leads are in the top 15% of fastest-growing professional roles — and content, lifecycle, and partnerships hiring is outpacing broad sales, especially at impact-driven brands.

AI fluency is now table stakes for the top business roles. This track trains you to use AI as a strategic accelerator — not a replacement for your judgment.

+8.7% projected Business sector growth through 2034
+6.4% projected Sales & Marketing sector growth through 2034
1.1M+ U.S. business openings per year
174 live roles currently on the Brand Evangelist marketplace

What You'll Learn

BUS 107

Business Foundations

Sector Focus: Business

Build your professional foundation from the ground up. Learn how impact-driven organizations are structured, how they operate, and how every role connects to mission and margin.

→Business models for nonprofits, B Corps, social enterprises, and startups
→Organizational structure and stakeholder management
→Introduction to project management principles
→Data entry, documentation, and operations fundamentals
→AI tools for business productivity and workflow automation

MKT 111

Marketing for Impact Brands

Sector Focus: Marketing

Go beyond campaigns. Learn to build marketing strategies that communicate values, grow audiences, and drive meaningful action at impact-driven companies and organizations.

→Brand voice, messaging, and positioning
→Content strategy for digital and social platforms
→Email marketing and lifecycle campaigns
→Marketing analytics and performance measurement
→AI-assisted marketing workflows and tools

MKT 207

Market Strategy

Sector Focus: Marketing, Sales & Development

Learn to find, understand, and reach the right audiences — with data and strategy in unison.

→Market research methodologies and survey design
→Competitive analysis and audience segmentation
→Growth strategy and funnel development
→Partnerships, sponsorships, and business development basics
→Research and analysis in the age of AI

BUS 111

Sales Management for Business

Sector Focus: Sales & Development

Learn the human side of selling — how to build relationships, communicate value, and close opportunities at organizations that lead with mission.

→Sales fundamentals, funnels and lead generation
→Advertising and media planning
→Consultative selling and relationship-based business development
→RFP writing and proposal development
→CRM tools and pipeline management
→Ethical sales practices for teams

PRO 107

Project Management & Events

Sector Focus: Business Operations

Learn to plan, execute, and close out projects and events that keep impact organizations moving forward on time and on mission.

→Project lifecycle management (Agile and Waterfall)
→Tools: Loom, Jira, Trello, Notion, and others
→Branded event planning from concept to execution
→Budget management and vendor coordination
→Stakeholder communication and reporting

CORE 109

AI Tools for Business Professionals

All Sectors

AI isn't replacing business professionals — it's raising the floor for everyone. This module ensures you graduate as an AI-fluent operator, not one who fears it.

→AI productivity tools for research, writing, and planning
→Prompt engineering for business outputs
→Automating workflows with Magnetic AI
→Security, data storage and ethical AI use in business and marketing contexts
→Building AI agents and GPTs to deploy for your business

CORE 102 & 207

Portfolio, Job Placement & Career Readiness

All Sectors

You don't just graduate with a certificate — you gain a network, portfolio, and placement.

→Portfolio development across 3–5 real-world projects
→Resume and LinkedIn optimization for business and marketing roles
→Interview preparation and salary negotiation
→Introduction to the Brand Evangelist talent marketplace
→Job placement support and employer connections

About the Course Work

Each course track at Academy for Human-Centered Technology follows these signals:

→Greet each student with a support system from day one (advisor, network, peers)
→Embody a cohort-based program for skill building and project-based for speciality
→Encourage original thought, critical analysis and real-world experiences
→Use of AI tools responsibly and strategically
→Blend delivery to serve learners with different styles, schedules and goals
→Connect the dots between technical skill, leadership, impact and opportunity

Program Details

Track	Business & Growth
Tuition	$6,998
Seats per Cohort	25
Format	Live sessions, virtual labs + self-paced modules
Duration	15 weeks
Placement Support	Included — Career Advisor, Workforce Counselor & Instructor
Certificate	Certificate of Completion, Academy of Human-Centered Technology

Who This Is For

This track is built for:

Career changers ready to pivot into marketing, sales, or business operations
Working professionals who need to modernize their skills with AI tools
Corporate leaders who want to grow their company more strategically
Recent graduates looking for structured, career-specific immersive training
Anyone on an entrepreneurial path but never had the formal training to back it up

No prior business or marketing experience required — only curiosity, commitment, and a desire to do good work.

Admissions Process

Step 1 — Apply
Complete the short application form. No portfolio required to apply.
Step 2 — Advisor Call
You'll connect with one of Brand Evangelist's career advisors to talk through your goals, experience, fit for the track, and tuition options.
Step 3 — Pre-Work
You'll be given temporary access to a virtual classroom to take a skill and talent assessment, complete an interview, and get a preview of the course schedule. This step must be completed to move forward to enrollment. If you can't meet the deadline shown, we will roll your application for consideration the next available semester after you turn everything in.
Step 4 — Enrollment & Tuition
Once accepted, submit tuition payment or plan.
Step 5 — Orientation
Meet your cohort, review your advisor assignment, get permanent access to the learning platform, and get ready for the first day of class.

Financial Assistance

We believe cost should never be the barrier to opportunity. Ask your advisor about:

→Interest-free payment plans
→WIOA workforce development funding (where eligible)
→Employer-sponsored tuition support
→Other scholarship opportunities through Brand Evangelist partners

See all tuition options Talk to an Advisor

Business & Growth